concept, interaction design, visual design
Marlon Phillips, Stephen Liu
Jackson Area Transportation Authority (JATA) provides bus service on eight routes throughout the city of Jackson. Routes and schedules are printed and distributed on the buses, but there has been little effort to share this information through newer media channels. As a result, people don't have the basic information they need to ride the bus. This is an obvious first step towards JATA's goal of engaging riders and potential riders. The challenge - "JATA needs to identify more ways for potential and current riders of the bus to answer the simple question, "When will the bus come and where will it take me?"
Signage representing route and bus timings, responsive web prototypes and document indicating methods to use social media as a means of communication to expand outreach